The Paradigm Shift LIVE event was a groundbreaking personal development teaching seminar by Bob Proctor and Sandy Gallagher. The event started in 2016 and ran all the way through 2021. I was the lead designer on this project and worked on everything from branding, web design, event assets, social media design, emails, and marketing strategies. We had 300 plus in-person attendees for each event and thousands watching on LIVE stream. It was a huge success in the personal development industry.
Brand Identity
The Paradigm Shift branding needed to be a little different than what Bob was currently doing. We used a rich purple theme and showed abstract designs to represent abstract thought. We wanted this event to feel powerful and life changing like Bob and Sandy's teaching content.
Landing Page Design
The goal of the landing page was not only to inform people about where and when the event was taking place but also to explain what are Paradigms and how important it is to shift them. I had to take lengthy copy and translate it into a functional design that caught the user’s eye but also still informed them.
This was one of the highest-converting pages used that I created for Bob Proctor.
Marketing Promotions
I helped do a number of things to promote the Paradigm Shift event. To the right is one of the highest-converting emails that I designed. This also was an animated email that went out to 1.8 million subscribers. I also worked with the social team in creating daily content leading up to the event and during the event on social to keep the community engaged and to get in new attendees on the LIVE stream.
