I had the pleasure of working with Bob Proctor (hit star in The Secret movie) on one of his Virtual Seminars. Thousands of people watched this seminar on creating a new magic-making mindset. The LIVE seminar was called iMindset. I worked on the logo and brand identity, website, social media design, seminar assets, email designs, and marketing strategy.
Brand Identity
For the logo and branding of iMindset we went with a modern technical brand. This was a nod toward Apple’s brand and the power of creativity and innovation. We used dark backgrounds with pops of colors. We complimented it with a futuristic mind icon and clean abstract designs.
Landing Page Design
The iMindset landing page was used to drive traffic and have people register for the LIVE seminar. We needed to fit the brand, but also make it functional. We added a video, a form and a countdown for people to see how far away the event is. By adding the countdown it also created urgency to save your spot before it is too late! Thousands of people register for this event through this landing page.
Social Media Design
Marketing Strategy
Create A Movement
We wanted to create a movement with iMindset. It was free seminar that was meant to help the masses learn to create a better mindset. We started promoting the iMindset seminars during the New Year so people can start the year right. We created an invite that can be shared via social media and email. We also encouraged people to use #iMindset and create watch parties with friends.
We also had a 4-week Gratitude challenge to build up to the event. The challenge was on social and encouraged others to spread gratitude and share this free seminar.
This virtual seminar was a huge success! We followed the seminar up by promoting Bob Proctor’s next big event.
