This project was something special, for Black Friday Bob Proctor was releasing articles that he has never released for just $1. This sale was to promote goodwill and spread enlightenment at an affordable price. I was the lead manager and head designer on this project and contribute to the concept, marketing plan, branding, execution, lead emails, website, and social promotions. I managed this entire project from start to finish for 3 years in a row when we ran the sale.
The Concept
The branding and theme for this project were hidden archive files from the desk of Bob Proctor. I was going for a true crime feel to this project. This was to hype of anticipation that we were releasing something that had never been released before. I gathered inspiration from old documents and crime documentaries. I also wanted to make this theme look like these documents have been written right at Bob’s desk years ago.
The Assets
There were a few things that played a critical factor in this promotion. The social media promos had to reflect the brand and the sale and create hype. Then the actual articles had to be designed in a way that was classy and looked like old files. You can see some of the assets I worked on to the left.
